Website Design Packages in Ireland: What You're Actually Getting
When a web designer or agency quotes you a "package," what does that actually include? The frustrating answer: it depends. One agency's €5,000 package might include training and 3 months of support. Another's might be just the build with nothing else. This guide breaks down what's usually in packages, how to compare them properly, and what red flags should send you running.
Get 3 quotes minimum, always. And make sure each quote covers identical scope. Same number of pages, same features, same revisions included. Comparing a €3k basic package to a €8k professional package is apples to oranges. Level the playing field first.
Common Package Types in Ireland
Basic Brochure Package (€1,500–€3,500)
- 5–10 pages of design and development
- Mobile-responsive design (works on phones)
- Contact form or enquiry system
- SEO basics (title tags, meta descriptions)
- Usually no content creation — you provide it
- 1–2 rounds of revisions before launch
- Basic training on how to update the site
Professional Package (€5,000–€10,000)
- 10–20 pages of custom design
- Professional copywriting (you don't write it all)
- Blog setup and initial posts (usually 5–10)
- Advanced SEO optimisation
- 3–5 rounds of revisions
- Hosting setup and domain configuration
- 2–3 months of post-launch support
- Analytics and Google Business Profile setup
E-commerce Package (€7,000–€20,000+)
- Online shop with payment processing (Stripe, PayPal, etc.)
- Product database and inventory management
- Professional copywriting for products
- Security and SSL certificates
- Integration with email marketing tools
- 3–6 months of post-launch support and tweaks
- Training on managing products, orders, shipping
What's USUALLY Included (Standard Stuff)
- Design and development (obviously)
- Domain registration (first year, usually)
- Hosting (first year, sometimes)
- Mobile responsiveness
- Contact forms
- SSL security certificate
- Basic SEO setup
Ask about post-launch support specifically. What happens after your site goes live? Do you get 3 months of changes included, or are you on your own? Good agencies include at least 2-3 months of "tweaks and fixes" support. That's worth €2k-5k easily.
What's OFTEN NOT Included (Ask Explicitly)
- Content creation (copywriting and photography)
- Logo design or redesign
- Professional product photography
- Blog setup and initial posts
- Email marketing integration
- CRM or business software integration
- Ongoing maintenance and updates
- SEO optimisation beyond basics
- Analytics setup and training
- Social media setup
- Email hosting (usually a separate service)
What You Should Always Ask
Before signing any package, clarify these points:
- What is the final deliverable? (Will I own the domain and files?)
- How many revisions are included before launch?
- What happens after launch? (Is there support or am I on my own?)
- How long is post-launch support included?
- Are hosting and domain included in the price or separate?
- If I need changes after launch, what does that cost?
- Can I see examples of other sites built with this package?
- What happens to my site if I stop working with you?
- Is there a contract? Can I see it before committing?
- What's your timeline, and when do I need to pay?
Red Flags in Website Packages
- Vague descriptions — "Responsive design" but no detail on what pages or features
- No mention of what's not included — They say what IS in the package but hide what isn't
- "Unlimited revisions" — Sounds good, but often means no deadline and no budget control
- No post-launch support mentioned — You're on your own after they deliver
- No contract or scope document — You have no protection if they don't deliver
- Pressure to decide immediately — "This price is only good today" is a sales tactic
- Can't show references or portfolio — How do you know they can actually deliver?
- Unclear ownership — "We'll host it for you" could mean you're locked in forever
- No timeline — "We'll get to it when we can" means your project isn't prioritised
Vague package descriptions are the biggest red flag. If they can't clearly tell you what's included, ask them to write it down. Get it in writing. "Responsive design" could mean "sort of works on phones" or "perfectly optimised for all devices." Writing forces clarity.
How to Compare Packages Fairly
- Get at least 3 quotes
- Make sure each quote covers the same scope (same number of pages, same features)
- List what's included and what's not for each quote
- Ask about post-launch support for each one
- Calculate total cost over year 1 (design + hosting + domain + any ongoing fees)
- Check timelines against each other
- Look at portfolio examples for each designer
Package Price Ranges in Ireland
| Package Type | Typical Price Range | What It's For | Post-Launch Support |
|---|---|---|---|
| Brochure/DIY | €1,500–€3,500 | Small businesses, portfolios | Limited or none |
| Professional | €5,000–€10,000 | Growing businesses, e-commerce | 2–3 months included |
| Premium | €15,000–€40,000+ | Large projects, complex needs | 3–6 months or ongoing |
Custom vs. Package: Which Makes Sense?
Packages are great if your business fits a standard mold. If you need something genuinely custom (unusual integrations, complex workflows, specific designs), you might be better off with a custom quote instead. Don't force your business into a package that doesn't quite fit.
Signing a contract without a clear scope document. "We'll figure out the details as we go" sounds flexible but becomes a nightmare. Always get a signed contract outlining exactly what's included, the timeline, and what happens if you need changes. Protect yourself and the designer.
Bottom Line
A good web design package tells you exactly what you're getting, what you're not, and what happens after launch. If someone's dodgy on details, ask again. If they're still vague, move on. The best package is the one that matches your business needs and budget, with no surprises. For more on choosing between a designer and an agency, see our freelancer vs. agency guide.
📚 Related Resources
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Talk to ProfileTree →Frequently Asked Questions
What's typically included in a website design package in Ireland?
Most packages include design, development, hosting (first year), domain name, and SSL security. Content creation, copywriting, and post-launch support vary widely — always ask. See our section above for what's usually included vs. what you need to request specifically.
How do I know if a package is actually good value?
Compare post-launch support first. That's where real value shows. A €5k package with 2 months of support is better value than a €4.5k package with none. Calculate the full first-year cost: design + domain + hosting + ongoing fees. Cheap upfront cost plus expensive hosting and no support often costs more overall.
What happens to my website if I stop working with the designer?
This is critical. Get a clear answer: Will you own the domain and files? Can you take your site to another host? Some designers hand everything over immediately. Others retain hosting and you're locked in. This should be explicitly stated in the contract before you sign.
Should I choose a freelancer or an agency for a website package?
Freelancers are usually cheaper (€1.5k-€5k) and more flexible. Agencies offer more structure and team support (€5k-€15k+). For a simple brochure site, a freelancer works great. For complex projects or if you want ongoing support, an agency might be worth the extra cost. See our full freelancer vs. agency guide for details.
Written by
Founder of Web Design Ireland. Helping Irish businesses make smart website investments with honest, practical advice.