Privacy Policy
Last updated: February 2026 | Effective date: October 2019
This privacy policy explains how this website collects, uses, stores and protects your personal data. We are committed to handling all data responsibly and in line with the General Data Protection Regulation (GDPR), the Data Protection Acts 1988–2018, and all applicable Irish data protection law.
1. Who We Are
This website is owned and operated by Profiletree Software Consultancy Limited, a private company limited by shares, incorporated in Ireland on 15 October 2019.
We provide digital services to businesses across Ireland, including web design, digital consultancy, and technology guidance. This website (webdesignguide.ie) is one of our public information resources, providing independent guidance to Irish businesses on web design decisions.
Data Controller
Profiletree Software Consultancy Limited
Clonkirk, Clones, Co. Monaghan, Ireland
Contact: Submit an enquiry
Profiletree Software Consultancy Limited is registered with the Companies Registration Office (CRO) in Ireland. Company status: Normal.
If you have questions about how we handle your data, you can reach us via our contact form. We will respond within five working days.
2. What Personal Data We Collect
We only collect personal data that is necessary for a specific, legitimate purpose. This website is primarily an information resource, and we collect limited data through the following means:
Data you provide directly
When you submit a quote request or contact enquiry through our forms, you may provide:
- Your name — so we can address you personally
- Email address — to respond to your enquiry
- Phone number — if you choose to provide it for a callback
- Business name and sector — to understand your project context
- Project details — budget range, timeline, and requirements as you describe them
None of this data is mandatory to browse the site. You only provide it when you actively choose to contact us.
Data collected automatically
When you visit this website, certain technical data is collected automatically by our hosting infrastructure:
- IP address — collected by the web server; used to diagnose technical issues and prevent abuse
- Browser and device type — helps us ensure the site works correctly on your device
- Pages visited and time spent — aggregate analytics to understand which content is most useful
- Referring source — how you arrived at the site (e.g., via a search engine or a link)
Analytics data is collected in aggregate and anonymised form. We do not use it to identify individual users.
What we do not collect
We do not collect special category data (health information, financial account details, religious or political views, biometric data, or criminal records) through this website. We do not use any form of tracking for advertising purposes.
3. How We Use Your Data
We use personal data only for the purposes for which it was collected. Specifically:
- Responding to enquiries: If you submit a quote request or contact form, we use your details to reply to you. We will not contact you for unrelated purposes without your consent.
- Improving the website: Aggregated, anonymised analytics data helps us understand which guides are most useful and how we can improve the site's content and structure.
- Security and fraud prevention: IP and technical data may be used to identify and block abusive or automated traffic.
- Legal compliance: Where required, we may process or retain data to meet our legal obligations under Irish or EU law.
We do not use your data for automated decision-making or profiling. We do not sell, rent, or share your data with third parties for marketing purposes under any circumstances.
4. Legal Basis for Processing
Under Article 6 of the GDPR, we process personal data on the following legal bases:
Legitimate interests (Article 6(1)(f))
Responding to enquiries you initiate, improving the site based on usage patterns, and maintaining site security. We have assessed that our legitimate interests do not override your rights and freedoms.
Consent (Article 6(1)(a))
Where you have actively provided your contact information and agreed to receive a response or further communications. You may withdraw consent at any time.
Contract (Article 6(1)(b))
Where you have engaged our services and processing is necessary to fulfil or administer that engagement.
Legal obligation (Article 6(1)(c))
Where processing or retention is required by applicable law — for example, for tax, accounting, or regulatory compliance purposes.
5. Cookies and Tracking Technologies
This website uses cookies — small text files placed on your device when you visit a site. We use only the minimum cookies necessary to operate the site effectively.
| Cookie Type | Purpose | Can you opt out? |
|---|---|---|
| Essential cookies | Required for the site to function — session management and security | No (site won't work without them) |
| Analytics cookies | Aggregate, anonymised data on pages visited and session duration | Yes — disable in browser settings |
| Preference cookies | Remembering your settings or preferences on the site | Yes — disable in browser settings |
You can manage or delete cookies at any time through your browser settings. Instructions vary by browser — search for "how to manage cookies in [your browser name]" for guidance. Disabling analytics cookies does not affect your ability to use the site.
We do not use advertising cookies, cross-site tracking, or any form of behavioural profiling.
6. Data Sharing and Third Parties
We do not sell or share your personal data with third parties for commercial purposes. We use a small number of trusted service providers to operate this website:
Konigle / Hostbento (Website Platform)
Our website is hosted on the Konigle platform. Konigle processes form submission data on our behalf as a data processor. Data is stored in EU/EEA data centres. You can review Konigle's data processing terms at konigle.com.
Any third party we work with is contractually bound to process your data only on our instructions and in compliance with GDPR. We do not transfer personal data to countries outside the EEA without appropriate safeguards in place.
7. How Long We Retain Your Data
We retain personal data only for as long as necessary for the purpose for which it was collected, or as required by law.
| Data Type | Retention Period |
|---|---|
| Contact form / quote enquiries | 24 months from submission date |
| Client project records | 7 years (Irish statutory accounting requirement) |
| Analytics data (anonymised) | 26 months |
| Technical / server logs | 90 days |
After the retention period, data is securely deleted or anonymised. If you request deletion before the end of a retention period, we will delete your data unless we are legally required to retain it.
8. Your Rights Under GDPR
As a data subject, you have the following rights under the GDPR and the Data Protection Acts 1988–2018. These rights apply to personal data we hold about you.
Right of access
You can request a copy of the personal data we hold about you, along with information on how it is used.
Right to rectification
You can ask us to correct any inaccurate or incomplete personal data we hold.
Right to erasure
You can ask us to delete your personal data where there is no longer a legitimate reason for us to hold it. This is sometimes called the "right to be forgotten."
Right to restrict processing
You can ask us to pause processing your data in certain circumstances — for example, while a dispute about accuracy is resolved.
Right to data portability
Where processing is based on consent or contract, you can request your data in a structured, machine-readable format.
Right to object
You can object to processing based on legitimate interests. We will stop unless we can demonstrate compelling legitimate grounds that override your interests.
Right to withdraw consent
Where processing is based on consent, you can withdraw it at any time. This does not affect the lawfulness of processing before withdrawal.
To exercise any of these rights, please contact us via our enquiry form. We will respond within 30 days. There is no charge for exercising your rights. If your request is particularly complex, we may extend this to two months, but we will inform you within the first 30 days if this is the case.
9. Data Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include:
- Encrypted transmission of data via HTTPS/TLS
- Access controls limiting who can view enquiry data
- Using hosting infrastructure with enterprise-grade security and EU data residency
- Regular review of our data handling practices
No method of internet transmission is completely secure. If you have concerns about a specific communication, please contact us and we will discuss a secure alternative.
10. Children's Privacy
This website is not directed at children under the age of 16, and we do not knowingly collect personal data from anyone under 16. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.
11. Supervisory Authority and Complaints
Profiletree Software Consultancy Limited is incorporated in Ireland, and our lead supervisory authority under GDPR is the Data Protection Commission of Ireland.
If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the relevant supervisory authority for your location:
Republic of Ireland
Data Protection Commission
21 Fitzwilliam Square South, Dublin 2, D02 RD28
Phone: +353 (0)761 104 800
Northern Ireland / United Kingdom
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow SK9 5AF
Phone: 0303 123 1113
We would appreciate the opportunity to address your concerns directly before you contact a supervisory authority. Please reach out to us first.
12. Changes to This Policy
We review this privacy policy at least annually and whenever there is a significant change to how we process data or to applicable law. The "last updated" date at the top of this page reflects the most recent revision.
If we make material changes that affect your rights, we will make this prominent on the website. Continued use of the site after a policy update means you acknowledge the revised policy.