AI training that your team will actually use
Hands-on workshops and strategy sessions that help Irish businesses adopt AI tools confidently — not theoretical overviews, but practical skills your team uses from day one
AI training that makes a real difference to how your team works
Artificial intelligence isn't coming — it's here. Tools like ChatGPT, Claude, Gemini, and Microsoft Copilot are already changing how businesses across Ireland operate. The question isn't whether your team should be using AI, but whether they're using it well enough to give you a competitive advantage.
At ProfileTree, we deliver practical AI training workshops for businesses across Ireland and Northern Ireland. We're not academics giving theoretical overviews — we're a digital agency that uses AI tools daily in our own work across web development, SEO, content marketing, and video production. That means every technique we teach has been tested in real business settings.
Our AI training goes beyond showing people how to type a prompt. We teach your team how to think about AI strategically — how to identify which tasks benefit most from AI assistance, how to write prompts that produce genuinely useful output, how to verify and refine AI-generated content, and how to build AI into their daily workflows so it saves real time rather than creating more work.
Whether you're a marketing team in Dublin wanting to scale content production, a professional services firm in Cork looking to automate document drafting, or a manufacturing business in Belfast exploring AI for process improvement, we design training around your specific industry, tools, and challenges.
AI training programmes we offer
Choose the programme that matches your team's experience level and business objectives. Every session is customised to your industry.
AI Fundamentals Workshop
A grounding session for teams new to AI. We cover what large language models actually are (without the jargon), which tools are available, practical use cases for your industry, and the limitations you need to understand. Your team leaves with a clear picture of where AI fits in their work and confidence to start experimenting.
Half-day or full-day format
ChatGPT & Claude for Business
Deep hands-on training with the two most powerful AI assistants available. We cover advanced prompting techniques (chain of thought, role prompting, few-shot examples), building reusable prompt templates for your workflows, using AI for research, writing, analysis, and coding. Every attendee builds their own library of tested prompts they can use immediately.
Full-day hands-on training
AI Content Creation
Specifically designed for marketing teams who need to produce more content without sacrificing quality. We cover AI-assisted blog writing, email campaigns, social media content, SEO copywriting, and video scripting. Crucially, we teach the editing and quality control processes that ensure AI-assisted content maintains your brand voice and accuracy.
Focused on marketing teams
AI Strategy Consulting
For leadership teams ready to develop an organisation-wide AI strategy. We audit your current processes, identify the highest-impact opportunities for AI adoption, assess risks and data privacy considerations, and create a prioritised implementation roadmap with clear milestones and ROI projections.
Custom 1-on-1 consulting
Executive AI Briefings
A focused session for C-suite and senior leadership. We cut through the hype and give executives a clear-eyed view of what AI can and can't do for their business. Covers competitive implications, investment considerations, workforce impact, data governance, and how to evaluate AI vendor claims without getting sold to.
60–90 minute session
Custom Team Training
Tailored AI training designed around your specific industry, tools, and business challenges. We work with you to identify the exact skills gaps in your team, then build a programme that addresses them with hands-on exercises using your actual workflows and data. Available as single sessions or multi-week programmes.
Bespoke programme design
What makes our AI training different
There's no shortage of people offering AI courses right now. The problem is that most of them are either too theoretical (here's what a transformer model is), too generic (here are 50 prompts you'll never use), or delivered by people who don't actually use AI in their own business operations. We take a fundamentally different approach.
We practise what we teach
ProfileTree uses AI tools every day across web development, SEO, content production, and client delivery. Our trainers aren't reading from a script — they're sharing techniques they've tested and refined in real commercial work. When we say a prompt technique works, it's because we've used it to produce results for actual clients.
Customised to your industry
A marketing team needs different AI skills than an accounting firm. A construction company has different use cases than a tourism operator. We research your industry, prepare relevant examples, and build exercises around your actual work scenarios — not generic demos that don't translate to your daily reality.
Hands-on, not lecture-based
Every workshop involves your team working with AI tools in real time. We don't do death-by-PowerPoint. Attendees bring their laptops, work through exercises with their actual tools and content, and leave with prompt templates and workflows they can use the next morning. Typically 70% practice, 30% instruction.
Post-training support included
Learning doesn't stop when the workshop ends. Every training package includes follow-up support — typically a 30-day window where your team can email questions, share prompts for feedback, and get guidance on implementing what they've learned. We want the training to stick, not fade after a week.
AI tools and platforms we train on
We're platform-agnostic and cover the tools that will genuinely help your team. Here's what we work with most frequently.
ChatGPT (OpenAI)
GPT-4o, custom GPTs, API integration, ChatGPT for Teams
Claude (Anthropic)
Claude for long documents, analysis, coding, and research tasks
Microsoft Copilot
Copilot in Word, Excel, Outlook, Teams, and PowerPoint
Google Gemini
Gemini in Google Workspace, search, and Notebook LM
AI image & video tools
Midjourney, DALL-E 3, Runway, Canva AI, Adobe Firefly
Specialist AI tools
Perplexity, Otter.ai, Descript, Notion AI, Jasper, and more
Who our AI training is for
AI isn't just for tech companies. We train teams across every function and industry.
Marketing teams
Scale content production, improve SEO copywriting, automate social media scheduling, generate campaign ideas, and personalise email marketing — all while maintaining brand voice and quality standards.
Sales teams
Use AI for prospecting research, proposal drafting, follow-up email sequences, competitive analysis, and CRM data enrichment. Spend less time on admin and more time closing deals.
Leadership & executives
Understand the strategic implications of AI for your industry. Make informed decisions about technology investment, workforce planning, and competitive positioning without getting lost in the hype cycle.
Operations & admin
Automate repetitive tasks like data entry, document formatting, meeting summaries, scheduling, and report generation. Free up hours every week for work that actually requires human judgement and creativity.
HR & recruitment
Draft job descriptions, screen CVs more efficiently, create onboarding materials, develop training content, and build internal knowledge bases — all with appropriate human oversight and bias awareness.
Professional services
Solicitors, accountants, architects, and consultants can use AI for document drafting, research summaries, client communication, and proposal preparation while maintaining professional standards and confidentiality.
AI training investment
Our AI training is priced to be accessible for Irish SMEs while delivering genuine business value. Most clients see a return within the first month through time savings alone. Here's what you can expect to invest.
| Programme | Investment | What's included | Duration |
|---|---|---|---|
| Half-day workshop | €1,500–€2,500 | Up to 15 people, intro-level training, prompt templates, follow-up guide | 3–4 hours |
| Full-day workshop | €2,500–€4,000 | Up to 15 people, advanced hands-on exercises, custom prompt library, 30-day support | 6–7 hours |
| Executive briefing | €1,000–€2,000 | Senior leadership session, strategic overview, competitive analysis, Q&A | 60–90 mins |
| AI strategy package | €4,000–€8,000 | Full workshop + process audit + implementation roadmap + 30-day support | 2–4 weeks |
| Ongoing AI coaching | €500–€1,500/mo | Monthly check-ins, new tool training, prompt reviews, team Q&A sessions | Ongoing |
Irish businesses may be eligible for training grants through Skillnet Ireland, Local Enterprise Offices, or Enterprise Ireland's Competitiveness Fund. We can advise on available funding and help with applications.
Industries we provide AI training for
We've delivered AI workshops across a wide range of sectors. Each industry has unique opportunities for AI adoption, and we tailor every session accordingly.
Financial services
Banks, insurance, accountancy firms, fintech
Legal
Law firms, compliance teams, in-house legal
Healthcare
Hospitals, clinics, pharma, health tech
Education
Universities, schools, EdTech, training providers
Retail & eCommerce
Online stores, retail chains, D2C brands
Manufacturing
Production, supply chain, quality control
Tourism & hospitality
Hotels, restaurants, tour operators, attractions
Public sector
Government agencies, councils, semi-state bodies
Non-profits
Charities, associations, membership organisations
Frequently asked questions about AI training in Ireland
Do my team need any technical background?
Not at all. Our workshops are designed for non-technical business users. If your team can use email and a web browser, they can learn to use AI tools effectively. We start with fundamentals and build from there, adjusting the pace to the room.
Can you deliver training at our office?
Yes. We deliver on-site training anywhere in Ireland and Northern Ireland. We can also run sessions remotely via Zoom or Teams for distributed teams, or use a hybrid format. On-site works best for hands-on workshops where we can circulate and help individuals, but remote sessions are equally effective for briefings and strategy sessions.
What about data privacy and confidentiality?
We cover data privacy as a core part of every workshop. This includes GDPR considerations when using AI tools, understanding what data different platforms retain, how to use AI safely with sensitive information, and establishing internal AI use policies. We help your team use AI responsibly, not recklessly.
How quickly can we book a session?
We typically need 2–3 weeks lead time for customised workshops, as we research your industry and prepare tailored exercises. For standard workshops using our existing curriculum, we can often accommodate shorter timelines. Executive briefings can usually be arranged within a week.
Will AI replace my team's jobs?
AI is a tool that makes your team more productive — it doesn't replace human judgement, creativity, or relationship-building. The businesses that will thrive are those where people use AI to handle routine work so they can focus on higher-value tasks. Our training is specifically designed to empower your existing team, not replace them.
Are there grants available for AI training?
Yes. Skillnet Ireland networks often subsidise AI and digital skills training. Local Enterprise Offices sometimes fund upskilling programmes, and Enterprise Ireland's Competitiveness Fund can cover training costs for eligible businesses. We can point you to the most relevant funding streams for your situation.
What do attendees take away from the session?
Every attendee leaves with a custom prompt library, a reference guide covering the tools and techniques covered, access to our post-training support channel, and — most importantly — confidence and practical experience using AI tools. Many clients tell us their team starts using what they've learned the very next day.
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Read the guide →Ready to bring AI into your business the right way?
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