Animation that explains, engages, and converts
Explainer videos, motion graphics, and educational animation for Irish businesses — from concept and scripting through to final delivery
Professional animation services for Irish businesses
Animation is one of the most effective ways to communicate complex ideas quickly. A well-crafted animated explainer video can condense a complicated product, service, or process into 60–90 seconds of clear, engaging content that your audience actually watches and remembers. That's why businesses across Ireland are increasingly turning to animation as a core part of their marketing and communications toolkit.
At ProfileTree, our animation team handles everything from initial concept and scriptwriting through to storyboarding, illustration, animation, voiceover, and final delivery. We don't outsource any part of the process — every frame is produced by our in-house creative team in Belfast. That gives you more control, faster turnaround, and consistent quality.
Whether you need a 60-second explainer for your website homepage, a series of animated social media ads, motion graphics for a conference presentation, or educational animations for an online training programme, we build animation that serves a clear business purpose — not just something that looks nice in a portfolio.
Our animation work sits alongside our broader video production, content marketing, and web development services, which means we can integrate animated content across your entire digital presence for maximum impact.
Types of animation we produce
Every style of animation serves a different purpose. Here's what we offer and when each type works best.
Explainer videos
The workhorse of business animation. A 60–90 second animated video that explains what your business does, how your product works, or why your service matters. Perfect for website homepages, landing pages, and sales presentations. We write the script, design the visuals, and produce the finished video ready to embed anywhere.
Motion graphics & infographics
Dynamic animated graphics that bring data, statistics, and key messages to life. Ideal for annual reports, investor presentations, internal communications, and social media content where you need to make numbers and processes visually compelling rather than static and forgettable.
Educational & training animation
Animated courses, compliance training, onboarding materials, and educational content that improves information retention compared to text-based learning. We work with your subject matter experts to translate complex material into clear, engaging animated modules that learners actually complete.
Product demo animation
Show how your product works without the limitations of live filming. Animation lets you demonstrate features, highlight benefits, and show internal workings that would be impossible to capture on camera. Particularly effective for SaaS products, technical equipment, and physical products with complex functionality.
Logo & brand animation
Animated logo reveals and brand introductions that add polish to your video content, presentations, and social media. A well-designed logo animation creates a professional first impression and reinforces brand recognition across every piece of video content you produce.
Social media animation
Short-form animated content optimised for LinkedIn, Instagram, TikTok, and Facebook. These are designed to stop the scroll — typically 15–30 seconds, formatted for vertical and square aspect ratios, with bold visuals and clear messaging that works without sound (since most social feeds autoplay silently).
How we produce animation
Every animation project follows a structured creative process. You're involved at every stage, so the final product matches your vision exactly.
Brief & scripting
We start with your objectives. What message needs to land? Who's the audience? What action should they take? From there, our copywriters draft a script that tells your story clearly and concisely. You review and approve the script before any visual work begins — because getting the words right is the foundation of great animation.
Storyboarding & style design
We create a visual storyboard showing the key frames of your animation — essentially a comic-strip version of the final video. We also develop the illustration style, colour palette, and character designs (if applicable) to match your brand. You sign off on the visual direction before we animate anything.
Illustration & asset creation
Our illustrators create every visual element — backgrounds, characters, icons, UI elements, and graphic assets. Everything is custom-designed for your project; we don't use stock animation libraries or cookie-cutter templates. This ensures your animation is unique to your brand and doesn't look like everyone else's.
Animation & motion
This is where the visuals come to life. Our animators add movement, transitions, and timing to the illustrated assets. We use professional animation software including After Effects and Animate to create smooth, polished motion that holds attention and guides the viewer through your message logically.
Voiceover & sound design
We source professional voiceover artists (with Irish, British, or American accents depending on your audience) and add background music and sound effects that complement the visuals. Audio is a huge part of what makes animation feel professional — we get this right.
Review, revisions & delivery
You review the completed animation and we make revisions until you're completely happy. We then deliver in multiple formats — optimised for web embedding, social media platforms, presentations, and any other channels you need. All source files are included so you can make future edits if needed.
Why animation works for Irish businesses
Animation isn't just a "nice to have" — it's a practical tool that solves specific business communication challenges. Here's why it consistently outperforms other content formats for certain use cases.
Simplifies complex ideas
If your product, service, or process is difficult to explain in words, animation can break it down visually. Abstract concepts, technical processes, and multi-step workflows become clear and intuitive when shown rather than told. This is why SaaS companies, financial services, and healthcare businesses use animation so heavily.
Higher engagement rates
Animated content consistently outperforms static images and text across social media, email marketing, and website engagement metrics. People are naturally drawn to movement — an animated video on your landing page can increase conversion rates significantly compared to text-only or static image alternatives.
Works across every platform
A single animated video can be repurposed for your website, social media, email campaigns, trade show displays, sales presentations, and YouTube channel. That versatility means you get significantly more value per euro invested compared to content formats that only work in one context.
No actors, locations, or weather required
Unlike live-action video, animation doesn't depend on actors' schedules, filming locations, or Irish weather. You have complete creative control over every element, and updating an animation is far simpler than re-shooting live footage when your product or messaging changes.
How much does animation cost in Ireland?
Animation pricing depends on the style, length, complexity, and whether you need scriptwriting and voiceover included. Here's an honest guide to what Irish businesses can expect to invest in professional animation in 2026.
| Package | Investment | What's included | Timeline |
|---|---|---|---|
| Simple explainer | €2,000–€4,000 | 60–90 seconds, pre-written script, standard animation style, music | 2–3 weeks |
| Professional explainer | €4,000–€8,000 | Full scriptwriting, custom illustration, branded animation, professional voiceover | 3–5 weeks |
| Animation package | €8,000–€15,000 | 3–5 videos, brand animation guidelines, social media cuts, source files | 6–10 weeks |
| Enterprise / series | €15,000+ | Large-scale animation projects, training series, full brand animation system | 8–16 weeks |
Frequently asked questions about animation services
How long should an explainer video be?
For most business explainer videos, 60–90 seconds is the sweet spot. That's enough time to explain a concept clearly without losing your audience's attention. For website homepages and social media, shorter is better. For educational or training content, longer formats (2–5 minutes) can work well when the content warrants it.
Do you write the script or do we need to provide one?
We handle the scriptwriting as part of our professional animation packages. Our copywriters are experienced at distilling complex ideas into clear, conversational scripts that work well with animation. If you already have a script, we're happy to work with that too — we'll review it and suggest any improvements for the animated format.
Can we make changes after the animation is finished?
Yes. All our packages include revision rounds during the production process (typically 2–3 rounds). We also deliver source files so you or your team can make future edits. Minor text changes, colour updates, or adding new scenes are straightforward to accommodate after delivery.
What file formats do you deliver?
We deliver in MP4 (the universal standard for web and social), MOV (for higher quality editing), and GIF (for email and lightweight social). We also provide versions optimised for specific platforms — 16:9 for YouTube, 1:1 for Instagram/LinkedIn feeds, and 9:16 for Stories and TikTok. Source files (After Effects projects) are included so you can make future updates.
Do you do 3D animation?
Our primary focus is 2D animation and motion graphics, which is what most Irish businesses need for marketing and communications. For projects that require 3D rendering — such as architectural visualisations, product prototypes, or complex technical animations — we can discuss your requirements and recommend the best approach.
Can animation help with SEO?
Indirectly, yes. Animated videos increase time on page (a positive engagement signal for Google), reduce bounce rates, and can be optimised for YouTube search. When embedded on your website with proper schema markup, transcripts, and optimised thumbnails, video content supports your overall SEO strategy.
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Read our comprehensive guide to animation for Irish businesses.
Read the guide →Ready to explain your business in 90 seconds?
Tell us what you need to communicate and we'll come back with a creative concept, timeline, and quote.
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